Collected below are articles bursting with interesting information concerning the flower industry and the running of a florist business.  The articles appear in fortnightly installments so be sure to check back regularly for new florist news.

Selling Flowers Online / eCommerce.

Here is a question a lot of you might be asking yourselves. Is my business going to benefit from ecommerce? With a lot of people confused about what ecommerce actually is, that question can be very hard to address. So, let’s clear up a little bit of the mystery surrounding it...click for more

Tips to Avoid Credit Card Fraud.

Everyone has heard plenty of horror stories about online credit card fraud. Subsequently, a lot of people are very nervous about typing down their credit card details on the internet. The reality is that a secure online order form is much more reliable than all of the people you hand your credit card to every day... click for more

Less is more - the use of empty space.

It is common, in the flower industry, for customers to feel that bigger is better.  That the number of flowers in the arrangement should be proportionate to the number of dollars spent. Would the average customer be willing to spend the same amount of money on less flowers and more design?  Would they be willing to pay for empty space? ... click for more

Flowers – Inducing Positive Emotions.

An interesting psychological study, led by Rutgers University psychologist Jeanette Haviland-Jones, has been conducted in order to discover the effects flowers have on emotion and memory.   It was partly funded by the Society of American Florists, which makes sense, because this is important information about how our consumers operate.  Do people buy flowers just because it’s a safe, traditional gift or are there other forces at work that influence their decision? ... click for more

Weddings, what the customer is looking for.

As you know, when it comes to weddings, people want the day to run and look just the way they have imagined it will be.  That means that they will be very careful when they are selecting every element that will contribute to their vision of the day.  The competition for florists is considerable and it all comes down to convincing the customer that you can provide their vision...click for more

What is Anti-Chrysanthemumism?

In Australia the Chryssy is quite popular and especially holds favour as a Mother’s Day gift.  I assume that the reason for this is that the word “mum” is found in Chrysanthemum.  Every year, when Mother’s day rolls around, thousands of cut and potted Chryssys are sold around Australia to be presented to Mums....click for more